On Friday 20 September, we launch our new brand identity, ZITON 2.0, but despite the new colors and the facelifted logo, it is actually not that new at all. The new visual expression, our way of communicating and our core values are based on our DNA, which is rooted in the company and which has been the driver of the journey ZITON has been on since the offshore wind industry’s infancy.
“Our DNA and mentality is still the same – we will never change that – but with our new brand identity, we have now created a clear common thread through our visual look, our way of communicating, our core values, and our ‘Can do. Will do.’ mentality. I am very excited about our new look, and I believe it will help us move forward and build a clear, shared understanding of who ZITON is.”
Thorsten Jalk, ZITON CEO
The new brand identity, which is developed in close corporation with the Horsens based brand and design agency Superego and includes internal and external surveys and interviews with customers and employees, is the visual signaling that the company is steaming full ahead into the next decades of offering high quality O&M service solutions on offshore wind turbines to our customers. This new brand strongly signals a bright and exiting future based on existing and well proven corporate “Can do. Will do.” attitudes and values.
